Consultancy – Recruitment of a PR/media agency to undertake a national awareness campaign on Gender and Energy in Senegal

GVEP, in partnership with SEM Fund, is leading on the implementation of two initiatives in Senegal funded by the ENERGIA Network, under their Phase 5 programme:

• The first initiative, “Energy opportunities for women in Senegal”, (EOW) aims to encourage women’s economic empowerment through energy access by supporting the development and growth of 250 micro and small enterprises in the energy space that are owned and managed by women.
• The second initiative, “Genderising Energy Policies in Senegal” aims to complement the first one, by advocating for the integration of clear gender objectives within the SE4ALL national action plan and investment prospectus in Senegal using evidence collected from the EOWS project and by increasing awareness of the importance of the gender and energy nexus amongst key stakeholders and the general public.

One of the key activities of the Genderising Energy Policies in Senegal is to translate the global campaign on energy, women, children and health to the national level in Senegal by implementing a public awareness campaign that will spur greater attention on women’s economic empowerment through energy access, by governments and other public and private institutions in energy and other development sectors. The national campaign will therefore focus on three concrete issues: domestic cooking; energy for productive use; and women, children and health.

To this end, GVEP is now inviting Expressions of Interest from eligible and qualified PR/media agencies to undertake a national awareness campaign on Gender and Energy in Senegal.

The main objective of the campaign is to raise awareness on the importance of Women Economic Empowerment in the energy space and its related impacts on the lives of people as regards to three concrete issues: domestic cooking; energy for productive use; and women, children and health. The aim is to increase awareness at all levels. In close coordination with GVEP, the agency will plan, develop, coordinate and implement a comprehensive marketing awareness campaign and communication strategy, suitable for all levels using a range of media appropriate and accessible for the various target audiences.

For more information, please download the ToR or contact louis.seck@gvepinternational.org